The annual Ernst and Young’s Progressions report reviews recent developments and trends in healthcare and the impact of these developments. The 2012 report provides important information on two key areas of self care: The importance of behavioural change and new tools to facilitate behavioural change.
- The importance of behavioural change and new tools to facilitate behavioural change
- Patients: nudging patient behaviour
Key outputs from the report include:
- Health care costs are becoming unsustainable, in large part due to a chronic disease epidemic fuelled by unhealthy lifestyles, aging populations and increasing standards of living. To bring costs under control and improve health outcomes, patients and other stakeholders of the health care system will need to change their behaviour.
- To enable these behavioural changes, the epicentre of the health care system is shifting from the two places in which health care has traditionally been produced, delivered, consumed and paid for â€” the hospital and the doctor’s office â€” to a third place: the patient.
- Patients – who have grown increasingly comfortable with empowering technologies (e.g. smartphone apps, monitors, social media) are taking a more active role in managing their health and are demanding a different model.
- Getting people to adopt healthy behaviours represents a tremendous economic opportunity for life science companies and health care systems, but this has been extremely difficult despite patients’ best intentions.
- Behavioural economics demonstrates that the reason people fail to make behavioural changes is that they have predictable biases that affect decision making – leveraging the science of behavioural economics to understand human biases allows companies to construct incentives and create products/services that are far more likely to succeed.